5 Ways to Increase Christmas Sales for Retail Stores. Children may have sugarplum dreams, but for retailers, the sales graph is the only vision that matters during the Christmas season. The overarching concern is how to increase Christmas sales and make that graph climb as steeply as possible, given that the Christmas holiday season is make-or-break time for many retail stores.
Increasing foot traffic into your retail space is the apparent way to increase sales. The more people that view or use what you have to offer, presuming you have a high-quality product or service, the more sales you’ll generate. That’s not as difficult as you may think with a little work and creativity. Make your own Christmas shopping frenzy by using one or more of these suggestions.
Have a Sale
Sound blatant? Before you dismiss this idea out of hand, take into account the fact that nearly every retail establishment, regardless of size, has some sort of holiday sale because these promotions are effective.
Now imagine that you held one of those sales that almost everyone wanted to attend, rather than simply a regular sale.
How? Observe the following advice:
- Each day, provide one fantastic deal. If you have popular brand merchandise or specific items that people are looking for, offering significant discounts (30% or more) on one well-known item each day to attract Christmas shoppers can work for you.
- Make it a saving, not a purchase. A company recently advertised a three-day pre-Christmas deal in which everyone paying more than $20 received a free pair of socks. But what if you feel you already have enough socks or if the socks themselves aren’t particularly festive? They’ve misplaced you. However, everyone can benefit from a discount.
- Verify that the discount is worthwhile. Consumers are accustomed to being spoiled. Therefore, meager discounts of 5, 10, or even 20 percent won’t be enough unless you hold a 20 percent off storewide sale. For some items, a larger discount is preferable. Consumers will contrast.
Additionally, actively publicize your sale on the media types that your potential clients are using to consume content, such as newspapers and social media.
Hold an Event
The Business in Action chapter in my town is hosting Moonlight Madness as I write this. Santa, of course, will be there, as well as fire-wielders, jugglers, and musicians.
Families may enjoy a variety of free activities downtown, and since all of the shops are open until midnight with special deals, there are plenty of opportunities to finish off your holiday shopping. What would it take to start an event like this in your community the next year if there isn’t one this holiday season?
Nothing prevents you from organizing your own event, either. Planning something that connects in some manner to your goods or services is the key.
A kitchen supply store, for instance, might host a cooking class and profit from increased sales of the items utilized in the class. To boost signups in January, a yoga studio can host a free session and give out gift certificates to those who attend.
Put your thinking cap on and consider why you might attend that (event). What is the benefit to the customer, in other words? No benefit means no attendance.
Use Email Campaigns
In-demand is social media. However, email is useful. According to Neil Patel, CEO of QuickSprout, “email still wins as the most disruptive tool to contact and attract your clients” despite social media’s viral potential. He adds that McKinsey’s research shows that email marketing is 17 percent more effective than social media on average and three times more effective than social media overall.
Hopefully, you’ve already started sending out an email newsletter. It’s a great place to advertise any sales or events you’re doing as well as the goods or services you’ll be featuring over the holiday season.
However, don’t be reluctant to send out distinct emails as a part of a marketing effort. Try including one deal every day in a daily email, for instance.
Make sure to personally court your consumers in every email you send. You can send customers exclusive offers, buy-one-get-one-free specials not available to the general public, and more. Just remember to mention the recipient’s first name in the subject line (which enhances the click-through rate). “You’re special,” which is the message, is a difficult one to ignore.
Create an Attractive Window Display
Utilize a captivating, foot-stopping Christmas window display to capitalize on the increased foot traffic in the area of your retail establishment throughout the holiday season.
The benefit of a Christmas window display is that you don’t have to incorporate your items within the display, which is fantastic if you can accomplish it. A display with a solely holiday theme might be equally effective. You simply need something distinctive that will draw attention. A fantastic technique to lure a crowd is to include movement, such as a train circling a track.
The most crucial thing is to engage your audience. It doesn’t help your business if there are a lot of people hanging out admiring your exquisite ornamental display or watching a train go by. They must be brought into your store. Consider providing customers with a complimentary hot beverage and a cookie—a popular seasonal delicacy.
Use Proximity Marketing
Many customers are so engrossed in their phones that they might pass by your store without noticing it.
However, you may draw those customers in with tailored offers to persuade them to make larger purchases by employing proximity marketing solutions, like iBeacon or Smart Antenna, that broadcast your focused message to phones within a specified distance of your store.
Because Smart Antenna uses Bluetooth and Wi-Fi instead of iBeacon, which requires users to download an app, it is more enticing than iBeacon.
Invite Them and They Will Come
During the holidays, customers are inundated with advertising messages and invitations to events. Retailers need to find a way to capture their interest, even for a brief period of time. You can overcome the clutter with the aid of these five strategies.
But keep in mind that whatever you do to generate your own Christmas retail flurry, you must inform your target market of your plans. Use social media, send that email, and run those advertisements. Don’t let the lack of an invitation to your store lead this holiday season to be a retail non-event for your company.