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11 Simple eCommerce Email Marketing Tips with Big Impact

11 Simple eCommerce Email Marketing Tips with Big Impact – The new decade has arrived, and eCommerce email marketing is ready to welcome it. Despite numerous predictions to the contrary, more than 70% of individuals now believe that email will still be useful in ten years. What changes will you need to do as an eCommerce marketer to keep up with your clients’ increasing expectations?

You’ve come to the correct place if you’re seeking for easy strategies to give your eCommerce email marketing a boost. We’ve compiled a list of 11 tips that are both helpful and easy to implement right now. Follow these suggestions in order, or simply choose the ones that appear most important to your company at the time.

1. Audit and clean your subscriber list

The cornerstone of your email marketing is your email subscriber list, which contains all of the people who have ever signed up for your newsletter. If you’ve been doing email marketing for a while, your list will eventually need to be cleaned. Some of the subscribers who joined up for your 2018 spring sale, for example, are probably no longer interested in receiving your emails.

The harsh reality is that having a smaller number of highly engaged subscribers is always preferable to have a large number of subscribers who never check your emails.

Create a segment of persons who haven’t opened any of your emails in the last six months. Send them a re-activation (or re-engagement) email with a compelling subject line and a tempting offer. Alternatively, you can ask them directly if they want to stay on your mailing list. Remove them from the list if they still won’t open.

This method will also aid in the removal of invalid email addresses from your database. Keep in mind that the more current your email list is, the less likely your emails will be intercepted by spam filters.

2. Review your previous engagement data

This is a crucial guideline that is all too frequently overlooked. If you want to increase your eCommerce email marketing outcomes, review your previous data and evaluate the best (and worse) performing email campaigns you’ve delivered.

First, look through your open and click-through rates. If your open rates are high but your click-through rates are low, consider if you’re sending emails to the right people.

Other reasons for under-performing campaigns:

  • The respective offer was not attractive enough
  • You are sending them at the wrong time
  • You need to adjust the way you communicate with this segment

Your typical open and click-through rates, list growth, and activity can all be examined using Mailigen’s email platform. You may also view what devices and email providers your subscribers use, as well as their geographical location.

Finally, if you haven’t already, start including a tracking code in your email marketing campaigns. The tracking code will help you determine which email campaigns are bringing in the most customers and delivering the highest eCommerce conversion rates if you utilize Google Analytics.

3. Segment emails based on customer behavior

The future of email marketing for eCommerce is automated messages that nevertheless feel personal. In other words, clever marketers no longer send one-size-fits-all emails to all of their subscribers, but rather segment them based on:

  • Purchase history
  • Demographics (age, gender)
  • Interests (browsing history on your website)
  • Any other data relevant to your business

If two consumers visit your online store at the same time on the same day but peruse or buy different goods, you should send them completely distinct follow-up emails. Send a free shipping coupon to a client who hasn’t visited your store in a while, and a special discount to a customer who hasn’t visited in a while.

4. Use creative ways to grow your subscriber list

Any day of the week, increasing your subscriber list is a good idea. But keep in mind that quantity isn’t everything. To put it another way, make sure you collect new subscribers in a method that will appeal to future purchasers (not just random website visitors).

Some fresh ideas for growing your email list:

  • Make content enhancements for your most popular blog posts. Create a styling manual or an e-book about the article’s theme, for example. Allow your subscribers to download it in exchange for their newsletter subscription.
  • Create a landing page to entice people to sign up for your newsletter. Invite potential customers to join your rewards program, for example. List the major advantages and encourage your users to sign up for an account.
  • Launch a viral giveaway – a contest that encourages individuals to share the contest on social media or sign up for your newsletter to boost their chances of winning a prize. People who enter the giveaway will offer you their email addresses, which will help you increase your mailing list and generate social media buzz for your brand.

5. Write subject lines that convert

It may appear that writing a nice subject line is simple, but it isn’t:

Because the majority of emails are accessed on mobile devices, those maximum 50 characters should contain the essence of the email, be appealing enough to encourage opens, and not too scandalous to appear suspicious to spam filters.

An excellent subject line piques the recipient’s interest or evokes an emotion that they can’t ignore. If you’re not sure where to begin, try these suggestions for getting more open:

  • Make a note of the recipient’s name.
  • Declare that this is a one-of-a-kind offer or that it is only available to the receiver.
  • Make your email stand out by including an icon or emoji.
  • Include terms like “today only,” “last minute,” “hot deal,” “open now,” and others that convey urgency and action.

6. Use the preview text to your benefit

The preview text, often known as the pre-header, is an important aspect of email marketing that is frequently disregarded. However, when used correctly, it can persuade customers to open and read your communications.

The pre-header is the text that appears after the sender and subject line in most email inboxes; it serves as an introduction to the message’s content. The first bit of text from the email will be used as the preview if you don’t generate it yourself.

Make it amusing, instructive, or convincing; just don’t leave it blank because you’ll be missing out on an opportunity to speak to your busy subscribers (even before they decide whether or not to open your email). The preview text either extends the subject line or serves as an additional “hook” to entice the reader to open the message in these examples:

7. Create an irresistible call to action

So, your customer has read your email — what now? You have just 11 seconds to catch their attention, according to studies. It’s all about conversion-centered design in email marketing for eCommerce. As a result, you can’t make your CTA (call to action) too obvious.

Some pointers for a more effective call to action:

  • To make it obvious, use a button.
  • Keep the text simple and straightforward.
  • Use action words and phrases like “shop now,” “buy now,” “get the deal,” and “save 40%.”
  • Use multiple CTAs if your email is long.

Keep in mind that the copy of your CTA button should match the location where the reader would land after clicking it. A CTA that says ‘SHOP SALE NOW’, for example, should take you straight to your sales offer page.

8. Send your emails at the right time

It might be difficult to determine the best time to send your emails, especially if your audience is diverse and/or international. To begin, you must rely on data from previous engagements. Examine a lengthier period of opens, clicks, and conversions to ensure that improved results weren’t the consequence of something else, such as a compelling subject line.

You’ll be able to optimize your campaigns and determine the optimal sending time after you have a better grasp of how your subscribers use emails and when they like to shop.

Note: Several researchers claim to have figured out the ideal general sending time (e.g., 10 AM or 1 PM on weekdays). However, each audience is unique, and depending on aggregate statistics might be risky. Instead, attempt to think like your consumer — if your buyer persona is a 9-to-5 office worker, sending emails during their optimal downtimes or lunch break is a fantastic idea. Consider this: if you were in their position, when would you want to open the email?

9. A/B test your emails

A/B split testing will help you figure out which aspects of your eCommerce email marketing campaigns are most effective. Everything from the sending time and subject line to the positioning and color of your CTA button can be tested.

Mailigen has an A/B testing option built-in. You simply set the size of the test group (for example, 5% of subscribers for each version of the test) and the winning version will be immediately delivered to the remaining 90% of subscribers using this tool.

Note that because each client segment is unique, the results of one test should not be applied to your whole database. Make A/B testing a habit if you want to know exactly what works and what doesn’t.

10. Personalize transactional emails

Transactional emails are not promotional in nature and frequently contain critical information such as registration or purchase confirmation, progress updates, and delivery alerts. Transactional emails, on the other hand, maybe a strong tool to express your brand’s voice, design, and personality if done effectively.

Because customers want to see their purchase confirmation or follow their orders, transactional emails have much higher open rates. As a result, a rising number of marketers are becoming aware of this communication channel’s brand-building potential.

Here are some suggestions for customizing your transactional emails:

  • Include connections to your blog and social media accounts.
  • Include special offers for future purchases.
  • Add how-to videos or user guides for the products you’ve purchased.
  • Showcase your brand’s design and tone of voice by suggesting other products based on seasonality and purchasing history.

11. Create a seamless experience

You must consider numerous things while creating email campaigns, from the copy and design to the landing page and tracking codes behind the links. However, from the customer’s perspective, everything about your email must be seamless, from the moment they read your subject line in their inbox until they click the CTA and, hopefully, buy.

Customers must be able to seamlessly transition from email to website and back without sacrificing the integrity of their experience. Sending subscribers to an unknown location on your website without clear instructions could cause decision fatigue and cost you a transaction.

Furthermore, especially for impulse customers, your mobile buying and payment flow must be as straightforward and intuitive as feasible. So make sure you test your eCommerce email marketing messages on a variety of devices before sending them out.

Exciting times for eCommerce email marketing

It used to be that getting the correct marketing message to the right individual was all that mattered. To send the appropriate email to the right person at the right time… and deliver the right experience… eCommerce email marketers will need to grasp numerous dimensions from now on.

We hope that this post will assist you in making little but significant changes to your email marketing strategy.

Read Also:

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